Robert Hite serves as the Head of Sports at SFMA Alliance, which converges the world of sports, fashion, music & arts ⎯ four powerful industries that shape global culture. The SFMA Alliance is activating community experiences across the country and launching a 30 city national tour in conjunction with the World Cup.  SFMA brings together the power players in each industry to create social and economic impact through public private partnerships.

Esteemed in the competitive realm of South Florida’s luxury real estate, Robert’s proven expertise consistently exceeds the high expectations of his clients and associates. He is currently a broker associate at The Keyes Company, one of Florida’s most established and trusted real estate firms, where he continues to deliver exceptional service and results to a diverse clientele.

Before joining Keyes, Robert co-founded Aston Rose Sports + Entertainment, a nationally recognized real estate firm that managed approximately 30 realtors across seven states. As a visionary entrepreneur and leader, he guided the company to over a quarter of a billion dollars in sales since its launch in 2022, expanding its influence across key U.S. markets.

Robert began his career on the basketball court as a standout player at the University of Miami, where he developed a strong competitive drive and exceptional leadership skills. He went on to play professionally for the Miami Heat before taking his talents overseas, competing in multiple European countries. These international experiences sharpened his resilience, teamwork, and adaptability—qualities that laid a solid foundation for his successful transition into the dynamic world of real estate and business strategy.

Today, Robert leverages his unique blend of athletic discipline, market insight, and visionary leadership to create value-driven opportunities at the intersection of sports, entertainment, and real estate.

Lucía Cano is a real estate investment and strategy professional based in Madrid, with a profile combining fund management, operational leadership, and institutional engagement in the Spanish real estate market. She is the founder of Raya Capital Partners and an active member of the real estate investment community in Spain.

Bernardino Díaz-Andreu is a senior private equity and principal investments professional with over 25 years of experience in Spain and internationally. He is currently at Formentor Capital and brings deep expertise across the full investment lifecycle, from deal origination and structuring to portfolio management and exit, across multiple sectors and geographies.

Mariló Sánchez-Fuentes is a serial entrepreneur, businesswoman, business mentor, and investor with over 25 years of experience in the financial, educational, and media sectors in Spain. She is one of the most prominent voices in Spain’s entrepreneurial ecosystem, combining a career building businesses with a leading media platform.

José Luis Curbelo is an economist with a PhD from the University of California, Berkeley and a Master’s degree in Urban and Regional Planning from the University of Wisconsin-Madison. He is currently a member of the Advisory and Industrial Board of Nazca Capital, Spain’s leading private equity fund specializing in aerospace and defense investments. He brings over three decades of experience at the intersection of public investment, development finance, and innovation policy across Spain, Latin America, and international institutions.

Pablo Camacho del Pino, CISA, CISM, is a cybersecurity and information security professional based in Spain with deep expertise in security compliance, risk management, and governance frameworks. He is currently at Teleperformance, where he leads security compliance programs and has been recognised internationally for his work in third-party and supply chain cyber risk.